This is expected to be a powerful new way for you to keep people inspired and at the same time drive traffic to your website or blog. Pinterest announced their own story format called Story Pins that will allow Pinterest creators to share their ideas in a familiar Stories-like format. Obviously the potential is validated and Pinterest is working hard to keep up with other social networks to make sure you as marketer start giving Pinterest a larger chunk in your marketing strategy.įollowing the success from Stories format, primarily introduced by Snapchat and then adopted by Instagram, Facebook, and Youtube, Pinterest has also joined this experiment!
Shopping is a top activity for 40% of active Pinterest users. You are exposing your product or service to more than 320 million active users monthly who intentionally are trying to find what you are offering. If you are already using Pinterest in your marketing strategy, congratulations! Pinterest is considered to be more like a search engine than a social network. Let’s flip the coin and see this enjoyable platform through business lenses. Pinterest users can do that, but they can do so much more too: look for home decoration, clothing, delicious recipes, promising products, etc.Īfter all, you have over 75 million ideas in your hands! Pinterest is an amusing platform where people collect ideas for their wedding day, right?
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